Search results for "consumer preferences"
showing 8 items of 8 documents
What do we learn from comparing hedonic scores and willingness to pay data? [O8.2]
2010
Hedonic measurements are generally conducted in a blind condition and thus evaluate consumer reactions to the sensory characteristics of the products whereas auctions are generally conducted to determine consumer valuation of extrinsic characteristics. In the last 10 years these two approaches were combined to reveal consumer preferences. Thus, tasting was introduced in the auction procedures. However, only two papers reported a comparison of these two approaches (Lange et al., 2002 with a between-subject design and Noussair et al., 2004 with a within-subject design). The aim of this paper is to present such a comparison on four data sets collected in our laboratory for different food produ…
Restorānu nozares tirgus analīze Almati pilsētā
2020
Gaukhar Zakirova. Bakalaura darbs “Tirgus analīze par restorānu nozari Almati pilsētā”. Šajā darbā tika veikta Almati restorānu nozares analīze. Mērķis ir noteikt galvenās stratēģijas, kas uzlabo sniegumu restorānu nozarē Almati tirgū. Galvenais uzdevums ir, sasaistot teoriju un praktiskos tirgus analīzes piemērus dažādu valstu restorānu nozarē, sasniegt šī darba mērķi. Rezultāti parāda restorānu nozares mūsdienu situāciju Almati tirgū, tā stiprās un vājās puses. Bakalaura darbā ir 16 attēli, 35 tabulas, 4 pielikumi un 121 lappuses. Pētniecības periods aptver 2019 – 2020.
Is Environmental Sustainability Also “Economically Efficient”? The Case of the “SOStain” Certification for Sicilian Sparkling Wines
2022
The Italian wine industry is strongly committed to sustainability. Among the numerous sustainability certifications and programs implemented in Italy for the wine sector, SOStain is the oldest at the regional level. The SOStain Foundation promotes the voluntary application of a sustainability program, developed in 2010 in Sicily (Southern Italy). The requirements of the SOStain specifications are connected to the new CAP 2023–2027 objectives; therefore, companies preparing for the new challenges of future winemaking might be interested in joining the SOStain Foundation for greening production practices. The objective of this study was to learn producers’ and consumers’ opinions about motiva…
Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach
2019
This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best&ndash
Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy
2022
One of the current objectives of different citrus breeding programmes is obtaining new pigmented mandarins. This study investigates to what extent consumer preferences, expectations and purchase intention are affected by the appearance of new mandarins, specifically pulp pigmentation intensity. Four hundred consumers from both Italy and Spain (800 in all) participated in the study. In each country, half were informed about the healthy properties of the anthocyanins responsible for red pulp colouration, while the other half were not. Italians more readily accepted new mandarin varieties than Spaniards, which was linked to them being more familiar with blood oranges. In Italy, both slight- an…
Consumer Attitudes and Preference Exploration towards Fresh-Cut Salads Using Best–Worst Scaling and Latent Class Analysis
2019
This research explored the preferences and buying habits of a sample of 620 consumers of fresh-cut, ready-to-eat salads. A best&ndash
Pasta experience: Eating with the five senses - a pilot study
2018
Dried pasta is the Italian food “par excellence”. Traditional foods have characteristics that can stimulate or evoke in the consumer sensorial stimuli and experiences, especially when these foods are consumed in a typical-traditional restaurant. Traditional restaurants can use sensory marketing as a promotional advantage, creating a unique and original atmosphere that can represent their main way of differentiation. The aims of this paper are to know consumer liking with regard to two high quality types of Sicilian pasta, common dried pasta, and whole-wheat pasta, consumed in three different venues of a typical-traditional Italian franchised restaurant, and to measure the influence of envir…
Study of Consumer Preferences in Regard to the Blonde Orange Cv. Washington Navel “Arancia Di Ribera PDO”
2016
Consumers’ attitude and preferences in regard to food ingre- dients, country of origin, social corporate responsibility toward the environment, and work conditions have changed over the last 10 years. Consumers are getting more educated and there- fore more sensitive around cultivation practices in agriculture and food processing, which increases concerns in regard to production practices in agriculture. Several studies have been conducted on consumers’ preferences about quality food, but not with regard to blonde oranges cv. Washington Navel culti- vated in southern Italy. This quality fruit is a niche product that achieved the Protected Designation of Origin (PDO) certifica- tion for high…